Is Your Business Suffering From A Poorly Designed Website?
A professional and modern looking website is paramount if you want to attract customers and increase sales. Compared to an outdated or basic site, one that has been designed by web designers is most definitely going to generate a high amount of traffic, which can result in higher sales.
Invest in hiring a designer from a web development agency who will portray your business in the right light. If your website looks professional and is of good quality, this will highlight how your business comes across, because the customer will notice that you have invested good money and time in your product/service.
Just like when you meet someone in person, first impressions are important for websites too. Important factors that a visitor will notice include: whether or not your website is modern; if the content is relevant; if your contact details are displayed clearly, and whether or not it is easy to navigate. No one wants to spend ages looking for something on a website, so display clearly marked tabs.
When searching for a product/service, a customer is more than likely to visit many different websites to compare prices and policies. When looking at different sites, the customer will notice things such as the aesthetics of the site, whether there are images of products available, and the cost of the product/service. These are all factors that can determine whether a visitor will turn into a customer or not.
Provide the customer with as much detail as possible. As well as multiple images, make sure the description is accurate. Think of what the customer would want to see and include that.
Colour is also a very important factor to consider when designing your website. Do not choose colours that will clash and make sure the colours that you choose for your text show up clearly against the background.
To conclude, it doesn’t matter how much traffic your website generates, if it has a poor design it is highly unlikely that your visitors will turn into customers.
See how we turned the idea of fitness into a fully customisable and well designed website design for Adrian Ferguson Fitness