Adrian Ferguson Fitness
Personal trainer website design
Adrian Ferguson Fitness approached us to create a portfolio style website which showcased his services, pictures and packages.
Adrian Ferguson Fitness offers personal training services to a wide range of clients including weight loss training and endurance training.
Our design and developments teams collaborated to provide a series of website wireframes so we could establish an SEO friendly structure with modern layout
Our design teams provided a series of interactive prototypes (mobile & desktop) which were used to test and evaluate the interfaces for physical and fuctional userabilty
The website was built on the wordpress platform which offers a powerful website content management system and bundles of flexibility. We developed complex forms so adrians clients could enquire about his pt packages and fitness classes. We integrated an external ecommerce system and responsive sliders. Google analytics was integrated within their content management system which allows him a quick view of user statistics
Website Testing and Delivery
The testing phase looked to identify compatibility and fuctionality issues. We also provided Adrian Ferguson Fitness with a bugs list form which enabled them to report on any problems they faced, in a timely manner. Once all the bugs were ironed out we provided tutorials showing how to maintain and update their website. We also supplemented this with sending Adrian Ferguson Fitness a full video tutorial
Objectives and challenges
Adrian ferguson fitness objectives were to: Create an attractive website which enhances their brand identity. Have a clear user journey via call to action boxes and clear navigation. Imagery was very important to showcase his services. Create complex forms to book packages. The website must contain a content manangement system and be mobile friendly.