Logos and Identity

Entertainment, Arts, Luxury, Business and Fashion

What is a Logo?

A well designed logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely should it describe a business and/or product. The key to a Logos success lays in the meaning and quality of the thing they symbolise, not the other way around. To put simply, what a logo means is more important than what it looks like.

A logo should not literally describe what the business does but rather identify the business in a way that is recognisable and memorable.

Our Logo Process

The Brief and Research

We start with conversations about your brand or product. This first phase establishes the core principles of the project and scope of the Logo posibilities.

References and Conceptualisation

Once we have gathered enough primary research into general logo design methodologies, trends and competitors we will begin to illustrate the initial ideas which will turn into outcomes with clear sign-off points in place.

Solution and Touchpoints

Once we have gone through the first two steps and you are happy with our solution we will then proceed to output your logo so it can be used within a variety of touchpoints. These may include, online, print, apparel, motion, advertising, small and large scale screens etc.

Solutions and Clients
Our solutions are varied and cover a range of businesses, some of which are listed below:
Lux Afrique
Zante Shutdown (re-brand 2017)
Music Fest
The Show R&B Superstars
DJ Pioneer
AF Fitness
UK Funky Live
Best of Africa Music Awards
EA Sports
Barbados Expo

Our Approach

A logo must be simple. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.

A logo must be memorable. Following closely behind the design principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.

A logo must be enduring. An well crafted logo should stand the test of time.

A logo must be versatile. An effective logo should be able to work across a variety of touchpoints and applications.

A logo must be appropriate. We aim to position a logo so its appropriate for its intended purpose.

Most Recent Projects