Essential Features of Every Good Website
You’ve decided to set up your business and would like a website to go alongside it. Where do you start?
Well first things first, you need to think of a URL address that not only captivates, but also something that describes your business. For example, if you are starting up a clothing line, choose a URL with your brand name in it. Once you have decided on a URL name, you need to check to see whether it is available for you to use.
Once your domain is arranged, you will then need to start building your website. But what do you need to do to make sure you have a beneficial website that is user friendly?
You will need a good host. No one wants to use a slow moving website, so make sure you get one that works quickly, as this factor will make the user want to come back and visit your site, which will in turn boost your search engine ranking.
Importance of images
Different businesses will need different things on their site to promote their services. For example, if you are selling products, make sure you display good quality images of what you are selling. If you are a Personal Trainer, put before and after pictures of your clients on your site. If you are selling a service, post client testimonials on your page.
Keep your website relevant by updating it on a regular basis. No one wants to visit a site that has no new information. Keep the user interested by keeping your content current. If your website is an informative one, keep it interesting and beneficial to the user so that they return.
Although you want to grab the user’s attention, don’t go overboard with the graphics. Keep it simple, yet eye catching at the same time. Use fonts and colours that are pleasing to the eye.
Your website needs to have all the useful information that a user might require. Have you ever visited a website and thought it was missing something? Make sure all relevant data is available.
The About section should be informative, yet brief. Although the user may want to know what your company is about, they are likely to skip this section and go straight to see what you are offering.
It is very important that all your pages are titled correctly. Nothing fancy, just straight to the point so the user can navigate simply across your website. Make it easy for the user to get to where they want without any fuss.
Contact information and product information are very important features of a website. After all, the reason users visit your site is to view your products/services and may need to get in touch.
When thinking about your Contact page, you need to make sure you have all the relevant information: email address; phone number; social media networks, and if you are a business where the customer can visit your premises, address. Make it so that you can click on the email address to take you straight through to emails, click on the phone number to make the call, and click on the social media icons to take you straight to that particular page.
Linking social media networks to your website will help create traffic. As long as all the networks that you are advertising on your page are maintained regularly.
If you’re selling products on your website, and you deal with online transactions, you need to have an SSL certificate. This ensures the customer that things such as credit card details are secure. Attention to detail is also very important when trying to gain the trust of your customers. Does your email address synchronise with your domain address? If you have a Gmail or Hotmail email address, for instance, it won’t look very professional. One with a matching address shows that you have invested time and effort in your brand and should make the customer feel confident in using your site.Attract the user’s attention by offering a discount for the service you’re promoting or entice them to sign up to a newsletter so you can keep them updated on your products.
Is your website mobile friendly? Chances are if someone is on your site using their mobile, it’s because they want to purposely use it at that moment in time, so make sure that your site is easily accessible to mobile users.
A new user visiting your website might want to see how other people have found their experiences with your business. An FAQ page or review section is a very good way of answering your customer’s most asked questions. Most FAQ pages feature questions about shipping, returns and general information.
Find out about your visitor’s experience with your website. If you can log what they used your website for or how they found you, for instance, this can help you make changes (if needed) to cater to the user.