Are You Losing Customers Due To Your Website?

Every year businesses lose money because their websites are failing, which leads to loss of customers. How many times have you visited a website, received an error message and returned at a later date to see if it’s up and running again? Very few people do this and therefore it is imperative to know when things are going wrong.

By using analytical tools, you can find out when problems arise and therefore resolve the issues in a timely manner. Communicate with your customers, explain the problem and how quickly it can be fixed, and you will salvage the connection that you have with them.

Another factor that can help save you losing customers is whether or not your website is mobile friendly? In this day and age, it is very important that your website is easily accessible on mobile phones and tablets. Is your text big enough? Does your page fit the screen? No one wants to view a site that is difficult to navigate.

SEO  is what will boost your search engine results. Using keywords in your site content, you will make it easier for the customer to find you when searching on Google, for example. Let’s face it, no one really goes beyond the first few pages of a search engine, so make sure you get yourself to the top of the first page.

You can also make it easy for the customer to contact you by providing all your relevant contact information. This includes phone number, address and email address. The more details your display, the more trust you create. Try including a live chat options as this is the quickest way for the customer to make enquiries and get responses.

As long as you concentrate on making your website easy to find, easy to navigate and easy to understand, you shouldn’t have any problems in getting the results that you want.

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