El-Ef Sport

Sports Management Website Design

The mission

Our client needed a site that aligned with their visual identity which we also created. The site needed to be robust and have a mobile first development process.

Our mission is to provide our clients with a tailor-made service, ensuring that their expectations are not only met but exceeded. We work to the standards set by FIFA Match Agent Regulations, as well as the FA Regulations on Working with Intermediaries.

Brand
Design
Digital
Development

Website Redesign – 2020

el-ef-sport-graphic-design

Investigate

El-ef-sport have a wealth of knowledge and experience within the football industry and provide a variety of services such as Pre-Season Training Camps, Commercial Tours, International Friendly Matches and Sponsorship.

To manage their content flow on the back end of the site, we identified that el ef would require some sophisticated tools. Using Advanced Custom Fields, we allowed their team to edit and create articles, post their latest videos and update their podcasts.

el-ef-sport-website-development

UX

To improve the overall UX of the project, the content was made more enjoyable, and navigation was simplified to make it more user-friendly.

Our team redesigned the site structure to introduce easier navigation and a streamlined services menu. Services are now divided into two main categories: Player agency & match agency. Technologically we designed a conditional contact form which will reflect each agency

el-ef-sport-website-design

Design

Our web design and consulting services were integrated with a photo shoot so the site had all the necessary design assets. There is a precise grid layout and generous white space, as well as bold, irregular, and soft fonts.

Additionally, we introduced a mixed color theme: light colors for informational content, and darker ones for emotional, story-based content. The multitone color theme infuses it with energy.

el-ef-sport-graphic-design

Tech

Because of the high traffic demands of this website, we designed a fully customized WP theme. Ajax is used to load all content below the fold, and all page assets have been minified and optimized. Additionally, several speed optimizations have been made as well as integration with ZOHO Customer Relationship Manager
From start to finish, the creation of our new website was a breeze because of excellent advice and support. It was a pleasure to work with such an efficient, knowledgeable, supportive team throughout the project
El-Ef Sports
Business owner