Menuhin

Competition website design

The mission

Menuhin objectives were to:
  • Create an attractive website which enhances their brand identity
  • Have a clear user journey via call to action boxes and clear navigation
  • Design a pdf upload/download system
  • Create multiple portfolio pages split into categories
  • The website must contain a content management system and be mobile friendly
Brand Design Digital Development Business startup – 2018

Investigate

The Menuhin Competition attracts some of the greatest violin talents from all over the world to compete in a competition to establish the best young musicians under the age of 22. Many of their winners are global stars.

Our client needed a Website that performed well across all mobile platforms as well online. The project was also backed up by our sister company Digital Creative Design in terms of Branding and Creative requirements.

UX

Our main task was to ensure the site was tailored around the user, rather than vice versa.

We did this by conducting extensive research into each target audience segment and using that information when designing elements like navigation menus and forms so that each element is intuitively clear without being distracting or overly complex.

Design

Menuhin had specific requirements with this web design project so sticking to the guidelines along with creating quality images was key.

Menuhin’s website combines an elegant corporate look with striking photography for a clean, modern appearance. We designed it to accommodate different types of content in a fluid layout, with straightforward navigation and visually appealing transitions.

Tech

The website design featured a dynamic metro news system showcasing Menuhin artists and latest events. Video content is seen throughout the site along with social media widgets and image galleries.

The client wanted to keep some elements of the previous website (Background image and colour scheme). The layout had to manage heavy content within a simplified and responsive design scheme.

Digital website design has been excellent throughout the whole process. We appreciate the team's transparency, insight, and ease of communication. We are delighted with our new brand and website
Menuhin
Business owner