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What is Print design?

Print design is a graphic design process that focuses on print media. The end-product of print design is a digital file (.psd, .tif, .indd etc.), which then gets printed onto a material such as paper, cardboard, plastic or metal. Print designs can be used in various ways to increase brand awareness and help businesses grow and thrive. A printed design is a type of design that may be seen on items like business cards, billboards, and pamphlets rather than online locations such as websites. The objective of print design is to use visual images to send a specific message to an audience, much like digital designs. At first glimpse, it might appear that print design is a one-of-a-kind occurrence. If you look closer, though, you’ll see that there are lots of print designs all around you. People encounter printed materials on a daily basis as they move about their lives, making these graphic design services crucial to branding and your marketing strategy
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What does a print designer do?

A print designer is responsible for all aspects of a print design, from concept to completion. Graphic designers may work with other professional designers and printers in order to produce the final product. This process often begins with client proposals that include typesetting through designing and printing to production management; it can even involve working directly with clients, briefing them on style and formatting options as well as print production and time frames.

The graphic design agency will then have to develop concepts, imagery, and layouts in either a two-dimensional or three-dimensional format. Print designers work with both print materials such as paper stock and digital files which can be used for screen printing or embroidery. In the past, they worked exclusively on items like business cards but their work has expanded to billboards, flyers and pamphlets.

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Why is print design important?

Print design services are an integral part of companies across the world. A graphic design agency will create products that will help companies be unique and stand out among competitors. Print designs can also grab the attention of a business, whether it’s through marketing services or promotional material like brochures/magazines.

Print design is important because it makes a company look professional and gives the business an edge over its competitors. Companies from all types of industries can benefit from print design, which has been around for centuries as seen with things like books and newspapers.

Print design services that your business need?

Print matters because the majority of people that buy a product will see the design, which is why it’s important to have a consistent message. Each type of print design service has its own objectives, conventions, and standards that must be considered before starting any job.

Let’s take a look at each one below:


Business card design

Business cards are one of the most popular print design services in any firm. They’re also probably the first impression you want to make when meeting someone at a networking event.

Business card design is more than just the text and pictures on your card. The correct design of a business card will ensure that it stands out from all others, get noticed, read and remembered by potential or existing clients.

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Stationery design

Stationery design is also one of the most popular print graphic services.  It includes paper, office supplies, letterheads, writing equipment, business cards and other similar items which can be personalised to fit your brand’s message or image.

Stationery designs are a great way to communicate with new and existing clients since they send messages through visual graphics and images that are more memorable than just text.

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Brochure design

Brochures are also one of the print graphic design services that require professional help. They’re often used to present various types of information, such as an organisation’s mission statement, product or service details and company history in a clear way that’s easy for people to understand quickly while browsing through them on the go.

Brochure designs are often used as promotional tools or handouts to attract new customers and improve your corporate identity. Brochures contain a lot of important information, so it’s essential that they look good and read well since you want people to view them.

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Flyer design

Flyer designs are often used as promotional tools or handouts to attract new customers. Flyers contain a lot of important information, so it’s essential that they look good and read well since you want people to take the time out of their busy days to check them out.

Flyer design is not just about making your flyer look aesthetically pleasing; it’s about making sure that the message your flyer is trying to communicate comes across clearly for people who are looking at them.

The right type of illustrations and images will grab attention while encouraging people to read more, which helps you meet your companies goals through communicating with prospective customers.

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Label and packaging design

Label and packaging design is one of the most creative types of print designs. Label and packaging designs are important because they ensure consistency, which helps keep your brand’s message at the forefront of people’s minds when they think about you and your company.

Our multi-faceted digital agency has a large range of expertise in a variety of areas and sectors, including food packaging design, pharmaceuticals, drink packaging, personal care, cleaning products, and housekeeping.

We have the experience and knowledge to handle any type of creative brief including brand design, logo design, invention, simple product packaging or label design.

Poster design

Poster design is important because it ensures consistency, which helps keep your brand’s message at the forefront of people’s minds when they think about you and your company.

The goal of a good poster design is to ensure that the message your poster is attempting to deliver gets across clearly for those who are viewing it.

The appropriate kind of graphics and pictures will catch people’s attention while also encouraging them to read more, allowing you to fulfil your company objectives through interacting with customers.

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How do I choose a print designer if I need one?

There are a few things to consider when choosing the right print designer for you. As with other types of design services, there is no one-size-fits-all approach that works every time. Graphic designers who are unfamiliar with the intricacies of print design may create a lot of problems for the final product.

Here are just a few of the reasons that your print project might go wrong if it isn’t designed correctly:
The insufficient bleed may mean the page layout may not fit within the document’s margins. Inappropriate use of colour and contrast in print graphic design can lead to a bad user experience.

These problems are avoidable if you hire a graphic design agency that has extensive knowledge and experience with printing technology, possesses an eye for detail, and understands what makes high-quality print design work correctly.