The importance of mobile friendly websites

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What is mobile friendly in website?

Like most consumers, your mobile is always glued to your hand. You probably use it for email, news or social networking. For the first time in years mobile use surpasses desktop computers use.

A website is said to be a mobile friendly site when it has been designed to be easily viewed and used on a mobile device, such as a smartphone or tablet.

This can include a website having a responsive web design that changes its layout depending on the size of the screen it is being viewed on, as well as using smaller images and fonts that are easy to read on a small screen.

How does a mobile friendly website help your business?

A mobile friendly website helps your business by giving customers a better experience when they visit your website from their phone or tablet. Your website will be easier to navigate, and the text will be easier to read. Plus, customers will be able to contact you directly from your website.

Mobile friendly websites are becoming very important to business owners because of the growing number of people who are using mobile devices to surf the web. For example, in Australia alone over 80% of users are accessing the internet on their phone. This means that if your website isn’t optimized for mobile then you can be losing out on potential customers.

Are you missing out on clients? You may be if your website isn’t mobile ready

Websites are important for businesses today. From providing details of your business to influencing potential buyers to action, your website lays out the foundation for your client relationship. Nonetheless, you want your site to attract the attention of customers based upon the manner in which the users use it. If the web is not mobile-responsive, the website will be missed by your website visitors.

A recent survey by Google suggests that companies with responsive websites have benefited from an improved customer experience, as well as a better user engagement. This explains why search engines have been taking strides to ensure all its products are mobile-ready and compatible with a variety of devices. The advantages of having a mobile-responsive website cannot be over emphasised and this is why experts recommend that you have one.

However, determining the best time to build a mobile version of your website may be necessary for some businesses. According to experts, there are specific times during which it makes more sense to build a responsive or dedicated mobile site than others. Here are such moments:

When your existing website is already drawing lots of traffic from mobile devices
Your website might be getting a good number of mobile visitors from mobile devices. If you have been using analytics to track your mobile search resuts & website traffic, you can confirm this by checking the percentage of visitors that visit your site as smartphone users or tablet users. If the percentage is high, then it’s time for you to consider having a mobile-responsive website instead of the usual fixed design sites.
If your existing website is already built with no concern for mobile devices
A lot of marketers are moving away from this trend because customers are using smartphones or other gadgets to make purchases, visit websites and even read reviews. It’s possible that if you have not noticed this fact, you will after realising the number of customers coming to your site from their mobile devices is high. You should then consider creating a new responsive design website that will give these users an amazing browsing experience.
If your existing website is not website mobile friendly and you have no plans of getting a dedicated mobile site
If you are not giving thought to creating a mobile site, then you should consider building one for your business. This is because the number of people using smartphones and tablets has increased tremendously over time. If you are still trying to decide on whether or not to build a mobile site, it makes sense for you to know that up-to 30% of users will abandon your site if it takes too long to load.
If you do not have a website and want to take advantage of mobile search results
If you do not already have a web presence, there is no better time than the present to get one. With many people getting their first access to the internet through mobile devices, you would be losing out on a lot of customers if your site is not mobile-ready. This in turn means that you will lose out on potential sales and buyers.
If you want to take advantage of social media traffic from mobile devices
A lot of marketers are now using social media sites such as Facebook, Twitter, Pinterest and Instagram to market their products. Social media sites like these usually attract a lot of mobile users and you need to ensure your business is represented on such platforms in the right way if you want to benefit from them. This is why you should build a mobile-ready website when you recognise that social media is becoming more important when it comes to promoting your site and brand online.
If you need to keep up with other businesses in your industry that have mobile sites
Competition can be cut-throat, especially in the business world where every business is trying to outdo its competitors. If other businesses in your industry are getting a lot of traffic from mobile devices and you do not have a responsive website, you should create one. This is because users have come to expect a quick and convenient browsing experience from all the brands they patronise.
If your website has never been mobile compatible and you want to build a new location-specific site.
If you own a brick and mortar business, but don’t currently have a mobile website, you should consider creating one. This is because you will be missing out on a large number of customers who visit your physical store using their mobile devices to access the internet. You could lose out on online sales if your site is not mobile-friendly. If you are in any of these situations, then it makes sense for you to get started.

How can I improve my mobile content?

Ignoring mobile optimisation can be dangerous for SEO, as well as potentially causing dozens of website sales. But no worries — there is no need for a lot of improvements. People using mobiles are much finickier than those of desktops. Pop-up screens may cause a major error when not properly implemented. On the other hand, wrong coding that would work perfectly fine on desktops may cause errors when viewed by mobiles.

Here are some quick tips to improve your mobile content:

  • Make it clean and simple . Use big fonts, make it easy for readers to read, like increasing line height or making larger margins. Avoid complicated codes which may not be read by mobiles.
  • Make it easy for readers to read, like increasing line height or making larger margins. Avoid complicated codes which may not be read by mobiles. Perform keyword analysis . No optimisation is enough if you don’t know what’s your website about and why people should visit it regularly. Do some keyword research and find out what your target audience is looking for.
  • Nothing would drive people away more than content that they can only read in part. Make sure you’re not blocking search engine robots (or crawlers) . Search engines need to access your website’s data to inform other users about it. If you block them, the value of your website drops. If you don’t, and they can easily read and index everything on your website, it will be worth more.

Reasons why your website should be mobile-friendly

An easy to navigate website great mobile user experience will increase the appreciation and receptivity of the large numbers of people on smartphones. By 2022, the estimated number of people who are using a mobile phone in general will reach 66.2%; 55% of those are smartphones. Compare this data with data from previous years and you see an increased trend for mobile phones. It is natural because mobile technology can communicate easily with your smartphone and are easily accessible. Therefore, an optimized site for mobile users is an essential requirement for your company. Learn the benefits of mobile responsive sites.

Google has now made it simple for people to view their mobile search results on their mobile devices without having to zoom in or scroll horizontally. They have also made it so that links are spaced out in a way so that you don’t accidentally click on the wrong thing.

When a user types in a query, Google will not only bring up your normal search results, but will also pull up the “Sponsored” search results as well.

A website that is mobile friendly will rank highly on a search results page, whereas one that is not, may not get much attention, so it is very important that you make sure you have this amended. Any high quality apps will also improve how high your website will show up on a search page.

If your website only has a few pages that are mobile friendly, (part friendly), Google will still deem it as friendly. Any website showing up on Google’s search results, that is not mobile friendly, will now be penalised.

When carrying out a search on Google, you will notice that all mobile friendly sites will state “Mobile friendly” under the URL. This will make it easier for the user to identify which sites are suitable for mobiles and which aren’t.

Statistics show that if a user has problems with a mobile site, they are likely not to visit that site again, but go to the opposition’s site instead. This shows how important it is that your mobile friendly website is compatible with all devices, deeming it as responsive.

By not having a mobile friendly website, you could lose out on a lot of traffic, as mobile browsing is now much more common than desktop browsing, especially as the use and sales of smartphones is growing every day. You need to be sure to cater for everyone.

To find out whether or not your website is mobile friendly, you can carry out a procedure known as a “site;” query. This will show you which sites are deemed as mobile friendly, as well as the ones that aren’t.Once your website has been updated so that it is mobile friendly, Google will deem it so, by reassessing it in real time.

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