What is content marketing?
As traditional marketing becomes less effective, marketers needed to adjust to a new way of digital marketing, which is called content marketing.A content marketing approach is a strategic marketing approach aimed at creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience and ultimately, drive profitable customer action.
A crucial word here is “valuable.”
The goal is not just to pitch your products and services, but to provide truly valuable and relevant content to help customers and drive website traffic.
What is an example of content marketing?
A content marketing strategy includes activities such as blogging, videos, infographics, press releases and email that answer specific questions people have and offer them something they can’t get anywhere else. Regardless of how common your product is, it’s the best way to turn it into something unique.
You will be more likely to get discovered by the right audience, earn their loyalty, and grow an engaged and active subscriber base, if you are a credible and authoritative resource on topics that matter to your potential customers. An example of this is by using infographics.
Pictures are more powerful than words and convey a powerful message. Their simplicity conveys vast amounts of information with a quick glance and makes complex content comprehensible. Science demonstrates that visual information resonates in the brain. By using infographics, you can simplify and clarify more complicated content.
How content marketing works
The purpose of a content marketing strategy is lead generation, convince people to buy your product or service when they are searching for it, and close sales. As you go through each stage of the sales cycle-from awareness through consideration to purchase-you’ll want to deliver the high quality content.
Below are the steps that a content marketing team use to engage and sell through content marketing services.
Awareness stage
Your content should focus on the top concerns of your target audience at the beginning of the sales process. It is vital to write about their problems, challenges, and questions in order to engage with them. The best content for the awareness stage can be articles, blog posts, e-books, videos, newsletters, etc.
Examples:
A car dealership will write a blog post about the different types of cars and which one will fit peoples needs.
Consideration stage
At the consideration stage, content creation should combine helpful information. It is meant to educate the reader as to what features to look for and how certain features can serve their needs. Your content should have a focus on what your business offers.
Best content for this stage: case studies, how-to articles, how-to videos, checklists/worksheets
Example:
A car dealership creates a case study about “The Biggest Mistakes Most People Make When They buy from a car dealer and what makes us better.
Controlling & Managing Your Social Reputation
It is an important time to engage in content marketing campaigns when a prospect is going to buy. Now is the time for you to focus on sales, just as long as you keep proving why you’re the best choice, instead of simply touting your services or products.
Here, you must emphasize your expertise, knowledge, and what makes what you sell different.
Example:
A Car dealership produces a short video demonstrating their easy to use purchasing process and highlighting their quality of service
Our unique approach to content marketing
By using our content marketing services, we are able to understand what your target audience wants, how they search for it, and how you can cater to them.
To make sure that we keep the customer’s needs at heart, our content marketing agency doesn’t just engage in content creation to capture leads; we also create to convert and reduce churn.
Using both onsite and offsite tactics, we make sure our content is aligned with the actual search intent of your audiences. And we do it throughout every touchpoint of an audience’s online journey.
“Digital Website Design built my company website and provided an excellent professional service. I was involved in each stage of the website build and was completely satisfied with the service they provided”
CEO: Kozana London
Why do you need content marketing services?
The goals of content marketing campaigns are to drive website traffic to your business website, build trust, convert your target audience, earn new customers, and delight existing customers.
A business without a content marketing strategy will struggle to achieve success with SEO. The same applies to content marketing that is not SEO-centric. Combined, they are very powerful.
If you aren’t using content marketing services as part of your SEO strategy, here are some reasons why you should:
- More than six in ten consumers believe a brand is more trustworthy after reading their content. Engaging content is a key relationship building strategy.
- The ROI of brands using content marketing is alot higher than those that do not
- There are three times as many leads generated by content marketing as outbound marketing
- The right high quality content will help you reach your customers through the entire sales funnel – from interest to purchase, and beyond.
What Are The Different Types Of Content Marketing?
- Video
- Blogging
- Podcasting
- Infographics
- Visual content
- Ebooks
- Lead Magnets
Why choose Digital website design over other content marketing companies?
Our SEO expertise and engaging, conversational content will help you get found online. Our content marketing agency offers all the traditional services of any agency, but we have a very clear goal from day one.
Using excellent quality content, we build your brand online so that customers can find you in the right places, for the right keywords and start on the right journey.
