What is local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps businesses appear higher in local search visibility on Google. If you’re a business, local SEO can help you grow your business by making it easier for people to find you online.
Several local SEO strategies can help you improve your visibility in local search results, such as creating local listings on directories and review sites, optimizing your website for local keywords, and building local citations.
Just how important is local SEO for small business websites ? Consider that nearly half of all Google searches are made with local intent, and the answer becomes clear. Local intent is the desire to find products, services, or information in the local area, and this type of search is usually identified by the addition of ‘near me’ to the keyword, or the addition of a geographical location, such as the town or city of the searcher. For example, a search engine search for ‘web design is likely to return all information about web design. Whereas, ‘web design near me’ has local intent and will bring up a local seo expert in your local area.
How Local SEO works?
When users search a Search Engine, the search engine takes into account the user’s location. This is done automatically, and businesses do not need to take any extra steps to be included in local search results.
Local SEO refers to the process of optimizing a website so that it is more likely to appear in these local search results. The best local SEO companies can help businesses to improve their visibility in local search, and as a result, drive more foot traffic and local sales. For businesses that are reliant on local customers, a local SEO service provider can be an essential part of their marketing strategy.
While local SEO is not the only factor that determines how visible a website is in local search results, it is an important one. Businesses that invest in a Local SEO service can see a significant increase in their visibility and traffic from local searches.
Tell me the difference between SEO and local SEO?
Traditional SEO and local SEO are both designed to improve your site’s visibility in online search results, making it easier for potential customers to find your business. However, local search engine marketing goes a step further, employing specialized measures to help you connect with searchers in your local area looking for local services.
This can be especially useful if you’re a local business that wants to attract customers from a specific geographic area. Local SEO marketing can help you target potential customers in your area and improve your chances of being found by them when they’re searching for local businesses online like yours.
If you’re interested in reaching more local customers, consider working with a local SEO agency to get the most out of your digital marketing efforts.
Local SEO Services UK
Local SEO involves optimizing your online presence to increase visibility within local search engine results. We will increase your visibility through various methods, such as:
Google My Business Profile Management
If we are working on local SEO for your business, one of the first things we need to do is set up a Google my business Profile (GBP). This is because GBP is necessary for appearing in the Local Pack, Local Finder and Google Maps. Without Google my business, local Search engine optimisation will be much more difficult.
In addition, GBP helps to provide search engines visitors, with important information about your business, such as your hours of operation, address and contact information. For these reasons, our local listing SEO service is one of the first steps for our local SEO agency.
Reputation Management
Reputation building is a key component of local SEO success. This is largely achieved through positive customer reviews and consistent branding across all of your online channels.
We make sure your brand messaging is always front and centre, and we maintain a professional but friendly tone when interacting with your online community.
These consistent local SEO efforts will pay off in higher rankings in search engines and increased local presence online.
Website optimisation
If you’re serious about marketing your business online, then we need to make sure your website is optimised for local search intent. This is essential to ensure that your web pages appear high up in the search engine results pages (SERPs) when people search for businesses like yours. Optimising is achieved by taking the following steps.
- We will carry out a local SEO audit
- We will create great content that is relevant to your local area.
- We will build internal links within your website so that search engines can easily crawl and index your web pages.
- We will make sure that your site is fully responsive on mobile devices.
- We will carry out technical SEO and optimize your content so your website loads quickly
We will carry out local keyword research to ensure that your website is optimised.
Following and exploiting Google changes
Google is constantly making changes to its search algorithms, and our local SEO specialists need to be aware of these changes to improve your rankings in the local organic search results.
While Google doesn’t share the specifics of its algorithms, We have a good understanding of the factors that influence search results. In 2022, the top local search ranking factors for the Local Pack were GMB optimisation, reviews, and on-page optimization.
For the localized organic results, on-page optimization, links, and behavioural signals are the most important factors. We keep up with these changes and adjust your SEO strategies accordingly to maintain your position in the local search engine results pages.
Creating local backlinks
Link building is an important part of any SEO strategy, but it is especially important for local SEO. By getting links from local businesses and organizations, we can help major search engines to understand the local relevance of your site.
This is a valuable ranking factor that can help your business to stand out in the local search results. In addition, local link building can also help to improve the visibility of your site by demonstrating that the content being linked to is considered valuable by others.
As a result, local link building is an essential part of our local SEO strategy for your businesses
Local Citations
For your business to rank in the Local Pack, we need to create local citations from high-quality websites as these are local SEO ranking factors.
These are essentially mentions of your business name and address on other websites. The more of these you have, the more likely you are to rank in the Local Pack. These online directories include Google My Business and Bing Places.
Competitor analysis
As a digital marketing company, we understand it’s important to keep an eye on your competition. By monitoring your competitors, we can understand how and why they are succeeding.
This information can help our local SEO consultant make adjustments to your local SEO strategy. When monitoring your competitors, we pay attention to the kind of content they are creating, the keywords they are targeting in local rankings, and where they are getting their backlinks from.
We also analyse where they have citations and what their online review profile looks like. By understanding your competition, we can better optimize your local SEO services to attract more customers and grow your business.
Our Local SEO Process
The first step in launching an SEO campaign is to analyze your business, website, competition, and industry. Creating a roadmap is the foundation for optimising your online presence.
Competitor Analysis:
A comprehensive competitor analysis is crucial to SEO success. By analysing your competitors, you can identify their strengths, weaknesses, and strategies. By staying ahead of the curve, you can beat them.
Keyword Research:
Our SEO services revolve around a thorough keyword research process. Our carefully chosen keywords help us understand our target audience and direct valuable traffic to your website. Our services also include:
- Competitor Keyword Analysis
- Keyword Mapping Report
- Advanced Rank Tracking
With targeted traffic reaching your website, your business has the potential to generate new leads, secure high-value sales and more.
Technical SEO:
Analysis of your site and server is vital to your SEO strategy. We analyze over 200 on-site SEO factors to determine your website's strengths and weaknesses. The insights help you to improve your website's visibility, ranking, and performance.
Understanding On-Site SEO Factors:
To rank high in search engines, analysing on-site SEO factors is essential. Data helps us identify any technical issues affecting your site's performance, as well as analyse its structure, content, and user experience. Your website can be optimized to drive traffic, leads, and sales with these insights.
Businesses need a website today to reach and engage with potential customers. The key to being easily found by your target audience is to optimize your website so that search engines can find it. Our team of SEO experts will make hundreds of changes to your website to help Google understand who you are.
Technical SEO Optimisation
Our web development team will take care of your technical SEO, making sure your site is fast, easy to use, and functional. Our team will make changes to your website architecture, improve usability, and increase speed. This will lead to a better user experience for your visitors, which will help you rank higher.
Attention-Grabbing Titles & Meta Descriptions
We'll help you rank higher in search engines by writing attention-grabbing titles and meta descriptions. Our team will ensure that these elements are optimized to attract potential customers to your website.
Making sure you're visible online is important for reaching your target market. By using earned media, SEO off-page, and targeted promotions, our content marketing team can boost your website's growth.
We promote your content through relevant blog mentions and press, and we do viral marketing. Establishing partnerships with reputable industry leaders improves your website authority.
SEO services provided by our team are best-in-class, and we know how important it is to strategize your SEO strategy correctly. With our SEO services, we'll provide you with detailed monthly reports that outline user behavior and keyword rankings for your website.
In our reports, you can see what pages people visit most, where they live, and even what devices they use! We're committed to your success even after we implement an SEO strategy that works.
We promote your content through relevant blog mentions and press, and we do viral marketing. Establishing partnerships with reputable industry leaders improves your website authority.
What to look for when hiring a local SEO company
Are you looking for the best local SEO agencies to grow your business? Look out for these characteristics when hiring any top digital marketing company.
Their results speak for themselves - and they rank at the top
If you’re looking for local search engine optimisation services, you’ll want to make sure that the company you’re considering ranks high in local searches. After all, if they can’t achieve good results for themselves, it’s unlikely that they’ll be able to do the same for your business.
To see how a local SEO company measures up, do a search on Google for “top/best local SEO company in [your city].” If they don’t appear on the first page of results, then you can cross them off your list.
Keep in mind that when it comes to local business SEO services, it’s not just about getting to the top of the search rankings. It’s also important that the traffic you’re getting is high quality and relevant to your business. That’s why you should also take a look at the company’s reviews and case studies to see what kind of results they’ve been able to achieve for their clients.
Their prices are transparent
At Digital Website Design, we want local search engine optimisation clients to know exactly what they’ll get and how much they’ll pay for our local business SEO services. That’s why we offer transparent local SEO packages on our website.
Publishing our local SEO package prices online allows potential clients to evaluate their options and choose the best local business SEO company for them. Our local SEO pricing is customized based on each client’s unique needs – because we believe that one size does not fit all when it comes to local business SEO services.
Our local SEO campaigns produce high-quality leads that are interested in your products or services because our team of local digital marketing experts will take the time to understand your business
Their testimonials are positive
Before signing on the dotted line with any local SEO company, be sure to check out their online reviews and testimonials. This social proof provides valuable insights into the results a company has been able to generate for other clients.
While no company is perfect, if there are several glaringly bad reviews, it may be time to look elsewhere. On the other hand, positive reviews are a sign that an agency will be able to take your local business to new heights.
When looking for local SEO services, be sure to consider the company’s reviews and testimonials before making a decision.
“Digital Website Design built my company website and provided an excellent professional service. I was involved in each stage of the website build and was completely satisfied with the service they provided”
CEO: Kozana London
Local SEO Services to Grow your Business
Our Local search engine optimisation services are important for a few reasons. First, local SEO campaigns help businesses to appear in local search results.
This is especially important given that searches including the words “near me” have doubled over the past year. Additionally, local SEO campaigns help businesses to appear in map results. This is also important given that a majority of consumers who performed a local search on a search engine visited a store within five miles.
Finally, local SEO services for small business can help to generate online reviews and testimonials, which can improve click-through rates and conversions. All of these local SEO tips illustrate the importance of local SEO services for businesses.
Who needs local SEO services?
- Different types of businesses can benefit from a local SEO service, including:
Businesses in local areas - Local SEO/Web design agencies working with local companies; eg local SEO Wirral
- Franchises and brands with multiple locations
- Businesses in service areas (SABs).
Local SEO Services FAQ's?
Below are some of the questions our clients have asked
How do I find local SEO services?
If you are looking for a top local SEO company, there are a few things you can do to find the right one for you. First, try searching on Google and other search engines for companies that offer SEO services.
Look at the results that come up and take note of the companies that are at the top of the list. These companies have achieved what you want to achieve, so they are worth considering. Next, check out their portfolios and testimonials to see what other clients have said about their work. Finally, ask local businesses who they use for their digital marketing needs.
By following these steps, you can be sure to find the best local SEO company for your needs
How much does SEO charge per hour?
A typical SEO agency’s hourly rate is between £75 and £110 per hour.
It’s between £55 and £75 an hour for SEO consultants and between £30 and £40 an hour for freelancers.
SEO agencies charge almost double what SEO freelancers charge per hour based on these stats.
Is an SEO expert worth it?
If you’re looking for a way to improve your online visibility and attract more leads, SEO is a great option. Search engines are used by the majority of online consumers, so it’s important to make sure your website is ranking high in search results. Because SEO leads close at a rate of 14.6% compared to traditional marketing leads that close at 1.7%, you can expect a good return on investment.
It’s important to find a company that has extensive experience and resources when selecting an SEO partner. These factors will enable them to deliver results quickly and consistently for you. We will handle the work for you so you don’t have to worry about discovering the right employee or learning the skills yourself
Utilise Local SEO to improve your business
At Digital Website Design, we offer affordable local SEO plans that are tailored to fit the unique needs of your business. We understand that every business is different, and so we offer customizable local SEO plans that can be adjusted to suit your goals and budget.
With our local SEO services, you can choose how many business locations you want to target, and we’ll help you create a plan that will help improve your local SEO ranking. So if you’re looking for a local SEO campaign that is tailored to your specific needs, look no further than Digital Website Design.
We’ll follow local SEO best practices, help you reach your local audience and achieve your goals. Contact us today to learn more about our local SEO services!
