Our company provides YouTube SEO services to help businesses enhance their online presence through their YouTube channel. By optimising videos for search engines, we can increase views, likes, comments, subscribers, website traffic, and generate online sales and leads.
Our strategies combine high-quality video content with advanced SEO practices for best outcomes. As video-first platforms become popular, investing in youtube video marketing can give businesses an edge over competitors. We specialize in YouTube Video SEO and can help companies reach new audiences and outperform their competition.
What is Youtube SEO?
Youtube is a massive video-sharing platform with over 2 billion active monthly users, and it is growing every day. With such a massive audience, it is a no-brainer that businesses, brands, video production services, and individuals alike are looking for ways to get their content to rank higher and become more visible on the platform. That is where YouTube Video Search Engine Optimization comes into play.
Youtube SEO is the practice of optimizing your video content and Youtube channel to rank higher in Youtube search results. This process involves a combination of strategies, including keyword research, optimizing video titles and descriptions, creating engaging and high-quality content, building backlinks, and promoting your channel.
How Video Affects SEO
Video content can have a big impact on SEO. People love watching videos online, so if you don’t have engaging video content, your competition will beat you. Google’s search algorithms can now look at video content and find important on-screen elements, especially for videos on your company’s YouTube channel. The things around a video on a page can also affect how it’s shown in search results.
When Google shows a video thumbnail next to a search result, people are more likely to click on it. This makes the search result look fancy, and fancy results get clicked more often. Some people think that Google’s search engine algorithms likes to show search results with video more than results without video. Google hasn’t said that directly, but many marketers think it’s true.
If you don’t have video content in your SEO strategy, you’re not doing as well as you could be.
Our YouTube SEO Services
We offer various YouTube SEO services to improve your website’s organic search visibility.
Keyword Research of Video
The goal of keyword research of video is to identify relevant and popular words and phrases that people use when searching for video content, particularly on the YouTube platform. By incorporating these keywords into your video’s title, description, and tags, you can increase its visibility and attract more viewers
Video SEO Audit
At Digital Website Design, we offer video optimization and SEO audit services to help your videos rank higher on YouTube. Our audits analyze your video content and youtube analytics to identify areas of improvement and provide actionable advice to increase visibility and attract more viewers. We also examine your competitors’ videos to find strategies to outperform them.
Our team provides practical tips to increase website conversions and generate more inquiries. By following our advice, you can achieve better results on YouTube and grow your businessvely.
Video Thumbnails Optimization
Optimising video thumbnails on your YouTube brand channel can increase the chances of clicks on your content. Our youtube marketing services include:
- Using a customized thumbnail instead of YouTube’s freeze frames.
- Optimising thumbnail size and background.
- Sync thumbnails with videos
- Promote your thumbnails on social media and embed them on your website
- rewrite the text above making it easy to read and no longer than 100 words
Video Titles Optimization
Video Title Optimization, is about creating compelling and effective video titles for YouTube channels. Our services involves identifying the right topics that resonate with the target audience, generating curiosity and anticipation, teasing solutions to challenges or problems, and providing entertainment.
It’s important to back up every promise made in the video title and avoid creating false clickbait titles, which can lead to losing subscribers. By optimizing video titles, a YouTube channel can attract the right viewers, grow its audience, and achieve success.
Video Description Optimization
Video description optimization is important for improving the visibility of videos to search engines. At Digital Website Design, we strategically use relevant keywords in the video descriptions to help search engines understand the content better. Although video descriptions aren’t used to index the video, they play a crucial role in displaying the video in search results.
By crafting engaging and descriptive text, we improve the chances of your videos appearing in search results. At Digital Website Design, we provide tailored video description optimization services to enhance the visibility of videos.
Optimized Video Tags
To help viewers understand the content of your video, YouTube recommends using tags. However, the benefits of using tags extend beyond informing your audience. These tags also assist YouTube in comprehending the context and content of your video.
By using relevant tags, you can increase the visibility of your video as viewers can easily search for content using keywords. Hashtags are frequently used by digital marketers for this purpose as they are a common search tool. At BrandBurp, we have a team of experts who specialize in managing the most popular and frequently searched hashtags to optimize your video’s reach.
The importance of YouTube SEO services
If you’re thinking about whether you need YouTube SEO services, the answer is simple: if you want people to see your videos, then investing in YouTube SEO marketing is a smart decision. But, if you’re fine with just a few views on each video, then you might not need YouTube SEO services.
For professional businesses that want to beat their competitors on YouTube, drive more traffic to their website, increase user engagement, and sell more products, investing in video SEO services is a great idea, no matter which industry you’re in.
Here are some reasons why you should consider YouTube SEO services:
- Higher ranking equals more clicks: Videos that appear at the top of YouTube search results receive the most clicks and views, just like Google search results. YouTube’s algorithm uses several factors to determine video ranking and serves the most relevant, informative, and on-target videos possible to the searcher’s query. With YouTube optimization services, you can reach the top of YouTube search result pages, get more clicks and views, and boost your business and brand awareness.
- More engagement leads to higher search rankings: YouTube wants to show users the best content based on their unique search query, so they consider comments, likes and dislikes, and video retention as part of their algorithm. By optimizing your YouTube channel to gain comments and likes, you’ll be seen as an informative and trustworthy source of information, resulting in a higher ranking in search.
- YouTube has a vast user base: Over 1.9 billion people log in to YouTube every month. That’s a massive audience, and many of them are likely interested in your business’s products or services. Investing in YouTube SEO services is worth it because of the extensive user base, which presents a fantastic opportunity to increase brand awareness, website traffic, and conversions.
In summary, investing in YouTube SEO services is a wise decision if you want to get more views, beat your competitors, and increase your business’s sales.
Factors that Affect Video SEO Rankings
As the world’s largest video hosting platform, YouTube, which is owned by Google, the world’s largest search engine, is a critical platform for video content. Google’s search engine results pages (SERPs) often feature YouTube videos on the first page, with rich descriptions, links, and on-SERP playback. YouTube SEO has emerged as a distinct SEO field in its own right.
Bing, despite competing head-to-head with Google, also incorporates YouTube videos directly into its SERPs. Thus, regardless of your current and potential customers’ preferred search engine, the relationship between high-quality video content and its impact on SEO is significant.
Just like traditional SEO, we bear in mind certain ranking factors when developing your video seo strategy. Here are the key search signals that search engine crawlers consider when indexing videos:
- Youtube Channel keywords
- Video title
- Video description
- Video tags
- Video quality
- User experience metrics
- Watch time
- Views
- Thumbnails
- Closed captions
If you want your video content to rank well on search engines, it’s critical we consider these factors. By focusing on creating engaging content that caters to your target audience while optimizing for the above-listed ranking factors, we can enhance your chances of achieving high rankings on both YouTube and Google.
Select Digital Website Design to Optimise Your YouTube Presence
Our goal is to reduce the risk you take when you work with us. Therefore, we don’t tie our clients into long-term contracts; instead, we offer a 50% discount until results are visible in search engines.
This allows our clients to take advantage of a great deal and provides us with the incentive to succeed quickly. Because of our excellent return on investment and flexibility to leave, many of our clients have stayed with us much longer than 12 months. Getting those results for our clients is our mission.
