On-Page SEO Services for Higher Rankings

• Not having unique title tags and meta descriptions for each page. Duplicate content confuses search engines.
• Over-optimising with keywords. Don’t stuff keywords – use them naturally. Keyword density should be around 1-2%.
• Not optimising images with alt text. Add descriptive alt text to images to improve SEO.
• Weak internal linking structure. Internal links help search engine crawlers crawl your site and understand structure.
• Slow page speed. Optimise images, enable caching, minimise redirects to improve page speed.
• Not having an XML sitemap. A sitemap helps search engines index all your pages.
• Thin content. Each page should have at least 300 words of useful, relevant content.
• Not optimising for mobile. With mobile usage rising, make sure your site is mobile-friendly.
• Not keeping your site updated. Search engines favour sites with fresh, regularly updated content.
• Buying links. Buying links is against search engine guidelines and can get your site penalised.

• New keyword opportunities based on search volume and difficulty
• Changes in keyword intent
• Broken links, images, or media that need updating
• Thin content that needs more depth
• Outdated information that needs refreshing
• New ways to structure content for better on-page SEO

Most SEO experts recommend a keyword density of 1-2% for primary keywords. This means your primary keyword should appear in 1-2% of the words on the page.

To calculate keyword density, take the number of times your keyword appears and divide it by the total word count. For example, if your page has 500 words and your keyword appears 5 times, the density would be 5/500 = 1%

In addition to primary keywords, aim for secondary keywords and related phrases to make up another 1-2% combined. Avoid going above 3-4% total keyword density as that risks over-optimisation.

Focus on using keywords naturally in your content without awkward repetition. High-quality content optimised at 1-2% density performs best.

Here are some tips for improving page load speed:

• Optimise images – compress file size and rescale large images.
• Enable caching in WordPress/CMS to serve static content faster.
• Minimise redirects. Every redirect increases load time.
• Minify CSS, JavaScript, and HTML files. Remove whitespace and comments.
• Use a content delivery network (CDN) to distribute assets globally.
• Defer loading of non-critical JavaScript.
• Reduce server response time by upgrading hosting plan.
• Remove unused plugins/themes/widgets that bloat code.
• Switch to lightweight theme designed for speed.
• Compress pages with GZip compression.
• Leverage browser caching to reuse previously downloaded assets.

There are many free (GTmetrix, Google PageSpeed Insights) and paid tools (Pingdom, WebPageTest) to measure page speed and identify optimisation opportunities. Faster sites lead to higher conversions, lower bounce rates, and improved SEO rankings

Here are some tips for creating SEO-friendly content:

• Do keyword research to identify terms people are searching for related to your topics.

• Optimise your content for 1-2 primary keywords, including variations and long-tail versions.

• Get those keywords in your title tag, meta description, headings, image alt text, URLs, etc.

• Write useful, engaging content organised around what the searcher wants to know.

• Include keywords naturally in your content at a density of 1-2%

• Use related keywords and synonyms to reduce repetition.

• Include internal links to other relevant pages on your site.

• Break content down into scannable sections with good formatting.

• Insert relevant images and videos with optimised file names and alt text.

• Publish long-form content over 2,000 words when possible – aim for depth.

• Make sure your content is mobile-friendly and easy to read on all devices.

• Promote your content on social media, email, and other channels to boost visibility.

By focusing on the searcher first, you can create SEO content that also engages visitors.

You should begin seeing initial results from on-page SEO optimisations within 1-2 months. However, it can take 6 months to a year to see the full impact as search engines crawl, index, analyse, and rank your content.

Existing pages that get optimised often see rankings improve within a few weeks as you directly influence on-page factors. New content can take longer to get discovered and ranked by search engines.

Factors that influence how long SEO takes:

• Age of domain – new sites take longer
• Competitiveness of keywords – more difficult keywords are slower
• Current state of on-page SEO – sites with issues improve faster
• Pace of optimisations – more pages/content optimised speeds things up

Be patient, focus on quality over quantity, and make SEO an ongoing process. Consistency and persistence pay off in the long run.

Yes, we absolutely provide ongoing SEO optimisation as part of our services. We recommend updating on-page SEO at least every 3-6 months.

Our ongoing optimisation includes:

• Content refreshes – updating existing pages with new information

• New blog content creation

• URL and internal linking updates

• Optimising new site pages and functionality

• Analysing latest search results and trends

• Ongoing keyword research for new opportunities

• Fixing technical SEO issues as they arise

• Ensuring continued compliance with search engine guidelines

We become an extension of your marketing team. Our goal is to drive lasting search results through regular, managed SEO optimisation.

• We can perform an SEO audit of your current efforts and provide optimisation recommendations.
• We can take over specific areas such as content marketing or technical SEO.
• We can integrate with their reporting to provide a complete view of your SEO program.
• We can manage SEO for a specific brand, product line or region.
Our goal is to bring additional SEO expertise to the table to drive better results. We will communicate closely with your agency to ensure alignment. Just let us know how we can best support.

We will provide detailed analytics tracking and reporting to demonstrate the impact of our SEO efforts. Key metrics we will track include:

• Organic traffic growth over time
• Changes in keyword rankings
• Growth in keywords ranked on search engine results page 1
• Increase in impressions and clicks for top search engine results pages
• Lower bounce rates from organic traffic
• Higher pages per session and time on site
• Uplift in site conversions from organic search engine traffic

We leverage Google Analytics, Search Console, and custom tracking to showcase the core areas of SEO improvement. You will receive a monthly report highlighting optimisation activities and search performance gains.

This transparency ensures you see the direct impact of our work each month. We will also review results on monthly calls to discuss your SEO strategy adjustments. Consistent tracking and optimisation is key to search engine optimisation success.