On-Page SEO Services for Higher Rankings
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Boost Your Search Rankings with our Custom On-Page SEO Services
Let our experts optimise your website for maximum visibility and traffic
Want your site to rank higher and drive more organic traffic? Our professional on-page SEO services can help. We’ll conduct a detailed search engine optimisation audit of your site and implement customised optimisations to improve your search engine rankings.
Our experts will optimise all key on-page factors like meta tags, content, URL structure, site speed and more. We’ll also provide ongoing optimisations and track your site’s performance using analytics to maximise visibility.
Let us handle the complex world of on-page SEO so you can focus on running your business. Contact us today to learn more and claim your free SEO assessment!
What is On-Page SEO?
On-page SEO refers to optimizations made directly on the pages of a website, as opposed to off-page SEO which covers external factors. The goal of on-page SEO is to improve the visibility and search engine ranking of specific pages in search engines like Google and Bing.
On-page factors search engines evaluate include:
- Title tags & meta descriptions – These appear in search listings and should be optimised with relevant keywords
- URL structure – URLs should be short, keyword-optimised and easy to understand
- Internal link building – Links between pages on your site help search bots crawl and index
- Image alt text – Descriptive alt text helps search engines understand image content
- Content – Unique, relevant and engaging content optimised with keywords helps pages rank
- Site speed – Faster page load times improve user experience and search rankings
- Mobile optimisation – Ensuring site is mobile-friendly and easy to use on phones/tablets
The Benefits of On-Page SEO Services
Our comprehensive on-page SEO services provide the following benefits:
- Increased organic search traffic and lower bounce rates
- Improved website conversion rates and more leads/sales
- Better user experience and engagement due to faster load times
- Enhanced brand visibility and authority in Google, Bing, Yahoo and other search engines
- Ongoing optimisations to keep pace with algorithm changes
Our SEO experts stay current on the latest trends and leverage proven tactics to maximise your search engine visibility. We also provide detailed reporting to demonstrate the ROI of our on-page seo strategies and efforts.
Let us handle the technical side of SEO so you can focus on your business!
Custom ON-Page SEO services
Site and SEO Audit
The first step in our on-page SEO process is conducting a detailed site audit. We crawl your site to uncover critical on-page issues impacting performance. This includes evaluating:
- Page speed – We assess page load times on mobile and desktop.
- Technical SEO – We check for broken links, proper redirects, site indexing, etc.
- Content – We analyze existing content for optimizations opportunities.
- Keywords – We identify new keyword targets to expand your reach.
- Competitors – We research what your competitors are doing well.
The audit provides a snapshot of your current SEO health and areas for improvement. We deliver actionable recommendations to address identified weaknesses.
Featured Snippet Optimisation
Ranking in the coveted featured snippet spot means your content will stand out boldly in search results. To optimise for snippets, we focus on:
In-depth, comprehensive content that answers search queries
Structured data markup to highlight key pieces of content
Specific on-page formatting using FAQs, tables, etc.
Careful use of target keywords in titles, headers, opening sentences
Our optimisation efforts are designed to help your pages better meet the needs of searchers. This increases the likelihood of earning the top featured spot.
Over time, content can become outdated or underperforming. Our content re-optimisation services identify such issues. We re-align old content with new keyword targets, refresh information, and improve overall quality. Specific techniques include:
- Adding related keywords and new keyword variations
- Updating statistics, references, facts, and examples
- Deleting thin or irrelevant content
- Improving page formatting for scannability
- Inserting new media like images, graphics and videos
Revitalised content has a better chance of attracting search engine attention and climbing the rankings.
Layout and Design
A site’s design and layout impacts the user experience which influences search rankings. Our services optimise user experience by:
- Streamlining navigation menus and site architecture
- Improving page load speeds with image compression
- Ensuring consistent branding across pages
- Creating effective calls-to-action for conversions
- Optimising page elements for easy mobile usage
- Adding breadcrumb navigation on site pages
- Implementing persistent site search
We follow search engine guidelines and web best practices to create designs centred around your users. This improves engagement metrics and satisfaction.
Images and Media
- Descriptive file names utilising target keywords
- Alt text summarising image content concisely
- Title tags with detailed context for images
- Compressed file sizes for faster load times
- Contextual integration within content
- Captions that enhance comprehension
Internal Links and External Links
- Adding contextual internal links between related content
- Building links to important pages like the homepage, contact page, etc.
- Removing excessive linking within content
- Ensuring internal links use descriptive anchor text
- Consolidating multiple outdated pages into one strong page
- Updating broken internal links
- Evaluating external links pointing at your site
- Adding reputable external links to enhance authority
On Page SEO Process
Get a website audit to identify areas for improvement
A website audit is a comprehensive evaluation of your website's SEO performance. It can help you identify areas where your site SEO ranking can be improved.
Key On-Page Ranking Factors
Meta Tags and Page Titles
Optimising your meta tags and page titles is crucial for on-page SEO.
- The page title tag is displayed in search engine results and should be clear, concise, and include your target keyword. We keep titles under 60 characters.
- The meta description tag summarizes page content and entices searchers to click. We craft compelling descriptions up to 160 characters incorporating keywords.
- Accurate page titles and meta descriptions indicate relevance to search engines. They also improve click-through-rates from search listings.
URL Structure and Optimisation
A website’s URL structure impacts SEO rankings and user experience. We optimise URLs by:
- Shortening excessive page URLs to reduce character count.
- Creating logical, hierarchical structures organised by categories and subpages.
- Adding target keywords where appropriate – like product-category/keyword-product-name.
- Separating words with dashes instead of underscores or spaces.
- Fixing duplicate content issues by adding canonical tags.
Image Alt Text
Alt text provides a written description of an image on a web page. We optimise alt text for SEO by:
- Use important keywords accurately describing the image while keeping descriptions concise.
- Ensuring alt text does not contain repetitive or irrelevant keywords.
- Adding unique alt text to each image on a page to provide better context.
Proper keywords and descriptions in your alt text can help images rank well in Image Search.
Internal links connect different pages within your own website. Structured internal linking helps with:
- Improving site navigation for users by linking related content.
- Signalling to search engines which pages are most important.
- Passing “link juice” to deep pages to indicate relevance.
Our experts restructure internal links using keywords as anchor text where relevant. This strengthens the interconnectivity of your site architecture.
Optimising content with relevant keywords helps search engines understand your pages. Our strategies include:
- Integrating keywords within page content naturally – not overstuffing!
- Adding keywords to key places like titles, subtitles, opening sentences.
- Creating long-form, in-depth content targeting multiple keywords.
- Updating existing content by adding related keywords over time.
With mobile traffic exceeding desktop, having a mobile-friendly site is mandatory. Our mobile optimisation tactics cover:
- Streamlined designs that adapt seamlessly for smaller screens.
- Implementing accelerated mobile pages (AMP) for faster speeds.
- Reducing image file sizes and introducing lazy loading.
- Simplifying site navigation and menus for easy access on touch screens.
Site Speed and Performance
Faster page load speeds improve user experience and SEO. We optimise site speed by:
- Compressing images, scripts, stylesheets.
- Optimising web server configuration and enabling caching.
- Reducing redirects and fixes issues causing excessive server load.
On Page SEO FAQ’s
- Not having unique title tags and meta descriptions for each page. Duplicate content confuses search engines.
- Over-optimising with keywords. Don’t stuff keywords – use them naturally. Keyword density should be around 1-2%.
- Not optimising images with alt text. Add descriptive alt text to images to improve SEO.
- Weak internal linking structure. Internal links help search engine crawlers crawl your site and understand structure.
- Slow page speed. Optimise images, enable caching, minimise redirects to improve page speed.
- Not having an XML sitemap. A sitemap helps search engines index all your pages.
- Thin content. Each page should have at least 300 words of useful, relevant content.
- Not optimising for mobile. With mobile usage rising, make sure your site is mobile-friendly.
- Not keeping your site updated. Search engines favour sites with fresh, regularly updated content.
- Buying links. Buying links is against search engine guidelines and can get your site penalised.
- New keyword opportunities based on search volume and difficulty
- Changes in keyword intent
- Broken links, images, or media that need updating
- Thin content that needs more depth
- Outdated information that needs refreshing
- New ways to structure content for better on-page SEO
Most SEO experts recommend a keyword density of 1-2% for primary keywords. This means your primary keyword should appear in 1-2% of the words on the page.
To calculate keyword density, take the number of times your keyword appears and divide it by the total word count. For example, if your page has 500 words and your keyword appears 5 times, the density would be 5/500 = 1%
In addition to primary keywords, aim for secondary keywords and related phrases to make up another 1-2% combined. Avoid going above 3-4% total keyword density as that risks over-optimisation.
Focus on using keywords naturally in your content without awkward repetition. High-quality content optimised at 1-2% density performs best.
Here are some tips for improving page load speed:
- Optimise images – compress file size and rescale large images.
- Enable caching in WordPress/CMS to serve static content faster.
- Minimise redirects. Every redirect increases load time.
- Use a content delivery network (CDN) to distribute assets globally.
- Reduce server response time by upgrading hosting plan.
- Remove unused plugins/themes/widgets that bloat code.
- Switch to lightweight theme designed for speed.
- Compress pages with GZip compression.
- Leverage browser caching to reuse previously downloaded assets.
There are many free (GTmetrix, Google PageSpeed Insights) and paid tools (Pingdom, WebPageTest) to measure page speed and identify optimisation opportunities. Faster sites lead to higher conversions, lower bounce rates, and improved SEO rankings
Here are some tips for creating SEO-friendly content:
Do keyword research to identify terms people are searching for related to your topics.
Optimise your content for 1-2 primary keywords, including variations and long-tail versions.
Get those keywords in your title tag, meta description, headings, image alt text, URLs, etc.
Write useful, engaging content organised around what the searcher wants to know.
Include keywords naturally in your content at a density of 1-2%
Use related keywords and synonyms to reduce repetition.
Include internal links to other relevant pages on your site.
Break content down into scannable sections with good formatting.
Insert relevant images and videos with optimised file names and alt text.
Publish long-form content over 2,000 words when possible – aim for depth.
Make sure your content is mobile-friendly and easy to read on all devices.
Promote your content on social media, email, and other channels to boost visibility.
By focusing on the searcher first, you can create SEO content that also engages visitors.
You should begin seeing initial results from on-page SEO optimisations within 1-2 months. However, it can take 6 months to a year to see the full impact as search engines crawl, index, analyse, and rank your content.
Existing pages that get optimised often see rankings improve within a few weeks as you directly influence on-page factors. New content can take longer to get discovered and ranked by search engines.
Factors that influence how long SEO takes:
- Age of domain – new sites take longer
- Competitiveness of keywords – more difficult keywords are slower
- Current state of on-page SEO – sites with issues improve faster
- Pace of optimisations – more pages/content optimised speeds things up
Be patient, focus on quality over quantity, and make SEO an ongoing process. Consistency and persistence pay off in the long run.
Yes, we absolutely provide ongoing SEO optimisation as part of our services. We recommend updating on-page SEO at least every 3-6 months.
Our ongoing optimisation includes:
Content refreshes – updating existing pages with new information
New blog content creation
URL and internal linking updates
Optimising new site pages and functionality
Analysing latest search results and trends
Ongoing keyword research for new opportunities
Fixing technical SEO issues as they arise
Ensuring continued compliance with search engine guidelines
We become an extension of your marketing team. Our goal is to drive lasting search results through regular, managed SEO optimisation.
- We can perform an SEO audit of your current efforts and provide optimisation recommendations.
- We can take over specific areas such as content marketing or technical SEO.
- We can integrate with their reporting to provide a complete view of your SEO program.
- We can manage SEO for a specific brand, product line or region. Our goal is to bring additional SEO expertise to the table to drive better results. We will communicate closely with your agency to ensure alignment. Just let us know how we can best support.
We will provide detailed analytics tracking and reporting to demonstrate the impact of our SEO efforts. Key metrics we will track include:
- Organic traffic growth over time
- Changes in keyword rankings
- Growth in keywords ranked on search engine results page 1
- Increase in impressions and clicks for top search engine results pages
- Lower bounce rates from organic traffic
- Higher pages per session and time on site
- Uplift in site conversions from organic search engine traffic
We leverage Google Analytics, Search Console, and custom tracking to showcase the core areas of SEO improvement. You will receive a monthly report highlighting optimisation activities and search performance gains.
This transparency ensures you see the direct impact of our work each month. We will also review results on monthly calls to discuss your SEO strategy adjustments. Consistent tracking and optimisation is key to search engine optimisation success.
Start growing your revenue with on-page SEO services
At Digital Website Design, we are experts in implementing effective on-page search engine optimisation strategies tailored specifically for your business. Our seasoned team stays on top of the latest search engine optimisation trends and algorithms to get real results.
We go beyond just checking boxes – our comprehensive approach looks at your website holistically to drive more organic traffic, leads, and sales. Don’t leave money on the table from poor page optimisation.
Contact our on page SEO company today to schedule your free on-page SEO assessment. Our proven strategies can take your website’s visibility to the next level this year. Get in touch and claim your free website audit now!